Toolkit Creation
At the foundation of this system is a gridded composition with geometric shapes, layered with treated imagery and textural elements like noise, type and gradients.
Scalable and built for impact
From simply cropping a treated image in a geometric shape, to more involved, gridded layouts, we built out a scalable approach that empowers designers to quickly produce artwork when needed, while also leaving room for the team to create unique artwork that amplifies the content for high-impact posts.
To improve the design team's efficiency, we built out a library of templates for designers to use as a starting point, as well as a collection of components for frequently used visual elements like gradients, noise textures, and geometric shapes.
