Bake Shop is an all-day-café and marketplace in Seattle's Lower Queen Anne neighborhood with pastries, sandwiches, salads, coffee, beer, and wine. Bake Shop needed a complete identity design that would convey the fun, energetic spirit of the mission-driven business while also feeling cozy and welcoming for the neighborhood regulars.

The brand direction is minimal, modern, fun, friendly, and playful. Clean, airy interiors and a simple, timeless wordmark paired with cheery illustrations and a playful palette make for a one-of-a-kind brand perfect for Bake Shop.