introducing bake shop
Bake Shop is a new business opening in Seattle in the summer of 2021. Bake Shop is both a bakery and a shop and is committed to eliminating waste in all aspects of their business. Bake Shop needed a complete identity design that would convey the fun, energetic spirit of the mission-driven business while also feeling cozy and welcoming for the neighborhood regulars.
minimal waste, maximum comfort
The brand direction is minimal, modern, fun, friendly, and playful. Clean, airy interiors and a simple, timeless wordmark paired with cheery illustrations and a playful palette make for a one-of-a-kind brand perfect for Bake Shop.